[ Case Study ]

Dillon DAM Brewery

The Dillon DAM Brewery is the largest Brewpub in the Colorado Rockies. For the first 12 years in business, they displayed the modified construction site sign as their main identity sign. The owner group was enjoying a successful establishment but recognized the need to update their identity signage and began to budget for this much needed update. 

I guided them through the process of a rebrand and design/fabrication of a beautiful new marquee entry sign visible from a busy state highway. At the 1-year anniversary of the new sign, their revenue was up 125% from the previous year. At the five-year anniversary mark of updating the sign, their annual sales revenue had nearly doubled. This sign is now a town landmark, and frequently has patrons taking photos at the base of the sign 

There are countless stories from our existing customers about what a major impact a dynamic sign has on their sales revenue with a very positive return on investment. 

Previous sign